Thursday, April 14, 2011

The Smirnoff Experience

When it comes to vodka, I'm a Patron kind of girl. Even when mixing it into a margarita, I rarely veer away from the top shelf. Is it starting to smell a little snooty in here? Not at all. Because Smirnoff captured my weakness as a consumer, and introduced an experience that makes me want to buy one of their bottles.

Have you ever bought something breakable just to pop the bubble wrap? {Anyone?} Or enjoyed the POP when you unravel Pillsbury biscuits or cinnamon rolls? Oh, Smirnoff. You make me want to unwrap you and now possibly drink you.


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